Privacy Policy — Prime Promo Gear

Last updated: 19 September 2026

Who we are

Prime Promo Gear Ltd (company number 17397732) is responsible for the personal information described here when we decide how it is used. Our registered office is 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ. Contact us about privacy at [email protected].

Information we use

When you browse or buy from us, we may process your name, contact and delivery details, account information, order and payment status, product choices, artwork and personalisation instructions, correspondence, returns and complaints. If you sign up for updates, we keep your email address and subscription choices. If you submit a review, we use the review and the details needed to manage it. Our website also receives IP addresses and technical/security logs.

Payment details are handled by the payment method you choose at checkout. We receive transaction status and identifiers needed to manage an order; we do not intend to store your full card number on our website.

Why we use it

To process orders, prepare proofs, arrange production and delivery, and provide customer support: to perform a contract or take steps you request before entering one.
To manage legal, accounting, tax and consumer-rights obligations: to comply with legal obligations.
To protect the website, prevent fraud, investigate complaints and improve our services: our legitimate interests, balanced against your rights.
To send optional email updates: your consent where required. You can unsubscribe using any update email or contact us.
To publish and moderate reviews you submit: our legitimate interests in authentic customer feedback, subject to your rights and any separate permission needed for optional media.

Who receives information

We share only what is needed with our website host and security providers, our email subscription provider when you sign up, the payment provider selected at checkout, delivery companies, production or artwork partners involved in your order, and professional advisers or authorities when required. A supplier making a personalised item may need your artwork and order specification. We do not sell your personal information.

Transfers outside the UK

Some service providers or fulfilment partners may process information outside the UK. Where UK data-protection law requires it, we use an applicable adequacy decision or approved transfer safeguards. Contact us if you want details about a transfer relevant to your information.

How long we keep information

We keep information only for as long as needed for the purpose collected, including handling your order, support requests, legal and accounting duties, and any dispute. The period depends on the record and the applicable legal requirement. We delete or anonymise information when it is no longer needed, subject to lawful retention requirements.

Your choices and rights

Depending on the circumstances, you can ask for access, correction, deletion, restriction or transfer of your information, or object to certain processing. You can withdraw consent at any time where consent is the basis for processing, including for email updates; withdrawal does not affect earlier lawful processing. Contact [email protected] to make a request.

Cookies and complaints

Our Cookie Policy explains the technologies used by this website. You may complain to the Information Commissioner’s Office. We would welcome the chance to address your concern first, but you do not need to contact us before going to the ICO.